SHOPIFY
ECOMMERCE STORES
In my 10+ years of eCommerce experience, I've worked on many well-known eCommerce platforms like Magento, WooCommerce, Wix and BluCommerce (WordPress). Still, I think none give you as much flexibility, brand ownership and bang for your buck as Shopify does. While I'll work on other platforms to help my clients troubleshoot digital issues, I now only launch NEW eCommerce websites on Shopify. For businesses with no mid- to long-term eCommerce needs, I might also recommend the Wix platform as an alternative option for temporary or marketing-only websites, depending on the business's needs.
Shopify for Start-ups & Small Brands
Shopify can not only act as your eCommerce engine but also as a stock management, CMS and marketing system. Best of all, the day-to-day management doesn't have to include an often expensive design, eCommerce or marketing agency. With a few lite training sessions, I'm confident anyone able to navigate an email app will have no problem managing an eCommerce store's day-to-day needs on the Shopify Platform.
I offer a Lite Digital Consultancy Retainer for when your brand needs ad-hoc digital expertise or help with a complex issue your team hasn't tackled.
Shopify for Mid to Large Brands
Shopify is a fantastic platform because its features and costings can grow with your business. They offer multiple licenses with varying costs, culminating with their enterprise-level license called Shopify Plus. Each level of licensing grants a business expanded 'native' features and flexibility geared towards business growth and market expansion. Specifically, their Internationalisation features effortlessly allow your eCommerce business to evolve into multiple currencies, languages and geographic regions with little need for expensive site redesigns.
My Standard and Enterprise-level Digital Consultancy Retainers are great for medium to large businesses with already established eCommerce channels that wish to migrate to Shopify, need a short-term digital leader or have regular content, expertise and digital review needs.
Shopify eCommerce Stores
Generally speaking, I can manage all aspects of a new site/migration of an existing site to Shopify. The below tasks can be actioned as part of the Standard or Enterprise level retainer package or as a one-off project with a single quote and SOW (statement of work). If your existing digital team can manage specific elements, I'll ensure my time is only spent on tasks that add value to ensure maximum cost-effectiveness.
INTRO & BRAND EXPLORATION
Created adverts to be featured in glossy magazines, publication, trade brochures & digital magazines while managing 3rd party advertising agency relationships.
PROPOSAL
& COSTS
I'll host a meeting with key stakeholders to understand business pain points, requirements and aspirations for their business. After a deepdive into your digital ecosystem and documentation I'll then create a proposal and present back priority focused solutions to the busines.
EXISTING SITE
DEEPDIVE
Once I have access to your Analytics accounts, eCom Platform and/or any other CDP or marketing tools you might use, I'll review the data and present a business snapshot to key business stakeholders that will include industry comparable benchmarks and quick win optimisations / suggestions.
STAKEHOLDER
REQUIREMENTS
After a requirement gathering session with stakeholders from your customer focused tewams, I'll similate a number of agreed user journey's on the front end of your site and if needed enlist 3rd party tools to collate real customer journeys. A snapshot of the UX pain points and my proposed solutions will be presented back to your business.
ECOMMERCE
CONCEPT
After a gathering requirements from key stakeholder I'll turn my attention to competitor brands and retailers that sell your exact product or similar. I'll then create a proposal doc of suggestions I feel would benefit your brand and product portfolio.
ORDER & CUST DATA MIGRATION
I'll host a meeting with key stakeholders to understand business pain points, requirements and aspirations for their business. After a deepdive into your digital ecosystem and documentation I'll then create a proposal and present back priority focused solutions to the busines.
PRODUCT DATA MIGRATION
Once I have access to your Analytics accounts, eCom Platform and/or any other CDP or marketing tools you might use, I'll review the data and present a business snapshot to key business stakeholders that will include industry comparable benchmarks and quick win optimisations / suggestions.
DOMAIN
MIGRATION
After a requirement gathering session with stakeholders from your customer focused tewams, I'll similate a number of agreed user journey's on the front end of your site and if needed enlist 3rd party tools to collate real customer journeys. A snapshot of the UX pain points and my proposed solutions will be presented back to your business.
NAVIGATION & MENUS
I'll do a thorough review of your eCommerce business after first understanding what your teams capacity and skill set are capable of from a 'Trading' perspective. I'll focus on internal processses, data sources / truths, asset & product generation, visual merchandising and finally brand consistency with bricks and mortar retail units.
PRODUCT PHOTOGRAPHY
After a gathering requirements from key stakeholder I'll turn my attention to competitor brands and retailers that sell your exact product or similar. I'll then create a proposal doc of suggestions I feel would benefit your brand and product portfolio.
CONTENT CREATION
Created and actioned SEO strategies that include standardisation of content, visual merchandising & SEO best practices on product, category & landing pages.
OPTIMSATIONSEO & CRO
Managed a variety of retail product portfolios for homeware, gifts, sport and
fashion for both budget and luxury brands singularly or through merchandisers.
TRANSACTIONAL EMAIL TEMPLATES
Desiged & created websites using various applications to increase call & email conversion as well as eCommerce skin updates and full home, category & landing page improvements.
UAT & QA TESTING
Desiged & created websites using various applications to increase call & email conversion as well as eCommerce skin updates and full home, category & landing page improvements.
Content & Process Creation
Marketed to databases of 17k to 750k with growth of up to 10k a week and increased revenue per month by over 114% by revitalising brand image and look.
WEBSITE CONTENT
Managed designed and created transactional, triggered & campaign emails following a structured customer journey.
PRODUCT PHOTOGRAPHY
Created or managed the creation of: lifestyle & product photos, banners, promo stickers, landing / home / category pages for over 30 retail & service sector brands.
MARKETING & SOCIAL CONTENT
Grew followers by 750% organically on one social platform in 2 months. Created & actioned posts, hashtag research, paid ads, influencer campaigns and customer generated content.
INSTORE
CONTENT
Used and worked with over 30 marketing, social, stats, email and data collection apps, as well as over 20 eCommerce: platforms, enhancements and fulfillment software applications.
BRAND
GUIDELINES
Created brand guidelines (visual & tone of voice) to be followed by all stakeholders after understanding target audience and brand aspirations, look and feel.
BRAND STATIONARY
Analysing web, customer and revenue data to optimise conversion, marketing scheduling as well as creating and presenting reports to various internal and external stakeholders.
PRINT
ADVERTS
Created P.O.S and stationery following a design brief including business cards, flyers, posters, in house & event P.O.S and digital content for retail systems.
PACKAGING DESIGN
Created adverts to be featured in glossy magazines, publication, trade brochures & digital magazines while managing 3rd party advertising agency relationships.
PROCESS FLOWS & INFOGRAPHICS
Following brand guidelines to refresh and restyle retail units, displays and office environments to create a more on brand experience for the team and their customers / clients.
IMAGE BANK SETUP
Conceptualising and mocking-up desired look and feel of photographs, managing the shoot and logistics of setup along with styling of lifestyle and product focused shots.
Managment
Marketed to databases of 17k to 750k with growth of up to 10k a week and increased revenue per month by over 114% by revitalising brand image and look.
B2C & B2B ECOMMERCE
Analysing web, customer and revenue data to optimise conversion, marketing scheduling as well as creating and presenting reports to various internal and external stakeholders.
EMAIL MARKETING
Created P.O.S and stationery following a design brief including business cards, flyers, posters, in house & event P.O.S and digital content for retail systems.
MARKETING AGENCY
Created adverts to be featured in glossy magazines, publication, trade brochures & digital magazines while managing 3rd party advertising agency relationships.
DESIGN & DEV AGENCIES
Following brand guidelines to refresh and restyle retail units, displays and office environments to create a more on brand experience for the team and their customers / clients.
PROJECTS & INTEGRATIONS
Conceptualising and mocking-up desired look and feel of photographs, managing the shoot and logistics of setup along with styling of lifestyle and product focused shots.
Contract Cover
Marketed to databases of 17k to 750k with growth of up to 10k a week and increased revenue per month by over 114% by revitalising brand image and look.
MATERNITY COVER
Analysing web, customer and revenue data to optimise conversion, marketing scheduling as well as creating and presenting reports to various internal and external stakeholders.
SICKNESS
COVER
Created P.O.S and stationery following a design brief including business cards, flyers, posters, in house & event P.O.S and digital content for retail systems.
DIGITAL RECRUITMENT
Created adverts to be featured in glossy magazines, publication, trade brochures & digital magazines while managing 3rd party advertising agency relationships.
TEMPORARY
ROLE
Following brand guidelines to refresh and restyle retail units, displays and office environments to create a more on brand experience for the team and their customers / clients.
UK
LIASON
Conceptualising and mocking-up desired look and feel of photographs, managing the shoot and logistics of setup along with styling of lifestyle and product focused shots.