9 Years of experience in eCommerce and digital roles split between 6 years in-house and 3 years managing retail clients’ needs within agencies. Increased revenue by 35% YOY without a budget increase while existing commitments restricted redistribution of funds.
Managed websites that generate between £700 thousand to £18 million in revenue from up to 375,000 transactions annually.
Created and actioned SEO strategies that include standardisation of content, visual merchandising & SEO best practices on product, category & landing pages.
Managed a variety of retail product portfolios for homeware, gifts, sport and
fashion for both budget and luxury brands singularly or through merchandisers.
Desiged & created websites using various applications to increase call & email conversion as well as eCommerce skin updates and full home, category & landing page improvements.
Increasing conversion and lifetime value by: reviewing traffic behavior, introducing segmentation, content personalisation and user journey improvements, introduced via split testing.
Marketing and Brand
Marketed to databases of 17k to 750k with growth of up to 10k a week and increased revenue per month by over 114% by revitalising brand image and look.
Managed designed and created transactional, triggered & campaign emails following a structured customer journey.
Created or managed the creation of: lifestyle & product photos, banners, promo stickers, landing / home / category pages for over 30 retail & service sector brands.
SOCIAL & AFFILIATES
Grew followers by 750% organically on one social platform in 2 months. Created & actioned posts, hashtag research, paid ads, influencer campaigns and customer generated content.
Used and worked with over 30 marketing, social, stats, email and data collection apps, as well as over 20 eCommerce: platforms, enhancements and fulfillment software applications.
Created brand guidelines (visual & tone of voice) to be followed by all stakeholders after understanding target audience and brand aspirations, look and feel.
Analysing web, customer and revenue data to optimise conversion, marketing scheduling as well as creating and presenting reports to various internal and external stakeholders.
Created P.O.S and stationery following a design brief including business cards, flyers, posters, in house & event P.O.S and digital content for retail systems.
Created adverts to be featured in glossy magazines, publication, trade brochures & digital magazines while managing 3rd party advertising agency relationships.
Following brand guidelines to refresh and restyle retail units, displays and office environments to create a more on brand experience for the team and their customers / clients.
Conceptualising and mocking-up desired look and feel of photographs, managing the shoot and logistics of setup along with styling of lifestyle and product focused shots.
Management and Relations
Managed SEO, eCommerce development, design, fullfillment, customer relations and PPC agency relationship from in-house positions for over 6 years
Recruited for 9 eCommerce and marketing roles and managed teams of 1 to 19 including developers, designers, social execs, eCom execs, customer service reps & merchandisers.
Worked in both digital and eCommerce agencies for 3 years helping clients develop their digital strategy via emails, chairing meetings, conference calls & presentations.