SKILLS & ACHIEVEMENTS
eCommerce andWebsites
9 Years of experience in eCommerce and digital roles split between 6 years in-house and 3 years managing retail clients’ needs within agencies. Increased revenue by 35% YOY without a budget increase while existing commitments restricted redistribution of funds.
REVENUE
& BUDGET
Managed websites that generate between £700 thousand to £18 million in revenue from up to 375,000 transactions annually.
SEO BRAND
STRATEGIES
Created and actioned SEO strategies that include standardisation of content, visual merchandising & SEO best practices on product, category & landing pages.
CMS &
PRODUCT
Managed a variety of retail product portfolios for homeware, gifts, sport and
fashion for both budget and luxury brands singularly or through merchandisers.
WEBSITE
DESIGN
Desiged & created websites using various applications to increase call & email conversion as well as eCommerce skin updates and full home, category & landing page improvements.
USER
JOURNEY
Increasing conversion and lifetime value by: reviewing traffic behavior, introducing segmentation, content personalisation and user journey improvements, introduced via split testing.
Marketing and Brand
Marketed to databases of 17k to 750k with growth of up to 10k a week and increased revenue per month by over 114% by revitalising brand image and look.
EMAIL &
DATABASES
Managed designed and created transactional, triggered & campaign emails following a structured customer journey.
DIGITAL
CONTENT
Created or managed the creation of: lifestyle & product photos, banners, promo stickers, landing / home / category pages for over 30 retail & service sector brands.
SOCIAL & AFFILIATES
Grew followers by 750% organically on one social platform in 2 months. Created & actioned posts, hashtag research, paid ads, influencer campaigns and customer generated content.
APPS &
SOFTWARE
Used and worked with over 30 marketing, social, stats, email and data collection apps, as well as over 20 eCommerce: platforms, enhancements and fulfillment software applications.
BRANDING
GUIDELINES
Created brand guidelines (visual & tone of voice) to be followed by all stakeholders after understanding target audience and brand aspirations, look and feel.
STATISTICS &
ANALYSIS
Analysing web, customer and revenue data to optimise conversion, marketing scheduling as well as creating and presenting reports to various internal and external stakeholders.
P.O.S &
STATIONERY
Created P.O.S and stationery following a design brief including business cards, flyers, posters, in house & event P.O.S and digital content for retail systems.
ADVERTS
Created adverts to be featured in glossy magazines, publication, trade brochures & digital magazines while managing 3rd party advertising agency relationships.
INTERIOR
STYLING
Following brand guidelines to refresh and restyle retail units, displays and office environments to create a more on brand experience for the team and their customers / clients.
PHOTOSHOOT
STYLING
Conceptualising and mocking-up desired look and feel of photographs, managing the shoot and logistics of setup along with styling of lifestyle and product focused shots.
Management and Relations
AGENCY RELATIONS
Managed SEO, eCommerce development, design, fullfillment, customer relations and PPC agency relationship from in-house positions for over 6 years
TEAM BUILDING
Recruited for 9 eCommerce and marketing roles and managed teams of 1 to 19 including developers, designers, social execs, eCom execs, customer service reps & merchandisers.
CLIENT MANAGEMENT
Worked in both digital and eCommerce agencies for 3 years helping clients develop their digital strategy via emails, chairing meetings, conference calls & presentations.