DIGITAL CONSULTANCY
& MENTORING
Benefits of a Digital Consultant
The combination of my interests, my passion for user journey, my optimization-focused mindset, and my experience in agency and in-house environments across multiple B2C and B2B brands have given me an expansive and unique set of digital skills and knowledge. This allows me to work in a very OMNIi and often Holistic approach to ensure the entire business's needs are understood before working on any task/project for a client. In previous roles and projects, I've been called a ' One-man eCom Army', 'THE Digital Solutionist', and an 'eCommerce Swiss Army Knife'... All of which I'm pretty proud to be labelled as.
By bringing me on as a consultant for your brand or as a mentor to assist and train your existing team members, you will save yourself the often costly and rarely fruitful task of searching for a part-time senior digital / eCommerce lead with the right skills and industry knowledge to fulfil your brand's needs. Instead, I'll help you grow your business until it makes sense to bring on a dedicated full-time digital lead... I'll even help you recruit for the new role!
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My career and education initially focused on graphic design, retail customer service, and print advertising... but this quickly shifted to eCommerce and other digital roles, where I found my passion for improving user journeys and optimizing digital infrastructure and processes to grow the domestic and international revenue opportunities for the brands I worked with.
In the last 15+ years, I've been lucky enough to work for some fantastic lB2C and B2B fashion, home, food, and service-orientated brands via in-house and agency-based roles. Some of the titles I'm proud to have held over the years have included:
Agency Side - Marketing Co-ordinator, Senior eCommerce Account Manager
eCommerce Roles - Online Trading Manager, Senior eCommerce Manager, European Retail & Gaming eCommerce Manager,
Product Roles - Senior Shopify Digital Product Manager, International Senior Digital Product Manager.
Deepdive Evaluations & Reviews
Below are just a few reviews and deep dives I often carry out for my clients as part of their retainer hours or as a one off health check of their eCommerce or digital infrastructure / ecosystem.
BRAND &
PRODUCT
After a gathering requirements from key stakeholder I'll turn my attention to competitor brands and retailers that sell your exact product or similar. I'll then create a proposal doc of suggestions I feel would benefit your brand and product portfolio.
DIGITAL
INFRASTRUCTURE
I'll host a meeting with key stakeholders to understand business pain points, requirements and aspirations for their business. After a deepdive into your digital ecosystem and documentation I'll then create a proposal and present back priority focused solutions to the busines.
ANALYTICS &
STATISTICS
Once I have access to your Analytics accounts, eCom Platform and/or any other CDP or marketing tools you might use, I'll review the data and present a business snapshot to key business stakeholders that will include industry comparable benchmarks and quick win optimisations / suggestions.
USER
JOURNEY
After a requirement gathering session with stakeholders from your customer focused tewams, I'll similate a number of agreed user journey's on the front end of your site and if needed enlist 3rd party tools to collate real customer journeys. A snapshot of the UX pain points and my proposed solutions will be presented back to your business.
BRAND & PRODUCT
REVIEW
After a gathering requirements from key stakeholder I'll turn my attention to competitor brands and retailers that sell your exact product or similar. I'll then create a proposal doc of suggestions I feel would benefit your brand and product portfolio.
DIGITAL INFRASTRUCTURE REVIEW
I'll host a meeting with key stakeholders to understand business pain points, requirements and aspirations for their business. After a deepdive into your digital ecosystem and documentation I'll then create a proposal and present back priority focused solutions to the busines.
ANALYTICS & STATISTICS
REVIEW
Once I have access to your Analytics accounts, eCom Platform and/or any other CDP or marketing tools you might use, I'll review the data and present a business snapshot to key business stakeholders that will include industry comparable benchmarks and quick win optimisations / suggestions.
USER-JOURNEY
REVIEW
After a requirement gathering session with stakeholders from your customer focused tewams, I'll similate a number of agreed user journey's on the front end of your site and if needed enlist 3rd party tools to collate real customer journeys. A snapshot of the UX pain points and my proposed solutions will be presented back to your business.
ECOMMERCE OPTIMISATION REVIEW
I'll do a thorough review of your eCommerce business after first understanding what your teams capacity and skill set are capable of from a 'Trading' perspective. I'll focus on internal processses, data sources / truths, asset & product generation, visual merchandising and finally brand consistency with bricks and mortar retail units.
BRAND
COMPARISON
After a gathering requirements from key stakeholder I'll turn my attention to competitor brands and retailers that sell your exact product or similar. I'll then create a proposal doc of suggestions I feel would benefit your brand and product portfolio.
PRODUCT COMPARISON
Created and actioned SEO strategies that include standardisation of content, visual merchandising & SEO best practices on product, category & landing pages.
TRAINING & MENTORING
Managed a variety of retail product portfolios for homeware, gifts, sport and
fashion for both budget and luxury brands singularly or through merchandisers.
RETAINER CONSULTANCY
Desiged & created websites using various applications to increase call & email conversion as well as eCommerce skin updates and full home, category & landing page improvements.
PLATFORM MIGRATION
Desiged & created websites using various applications to increase call & email conversion as well as eCommerce skin updates and full home, category & landing page improvements.
Content & Process Creation
Marketed to databases of 17k to 750k with growth of up to 10k a week and increased revenue per month by over 114% by revitalising brand image and look.
WEBSITE CONTENT
Managed designed and created transactional, triggered & campaign emails following a structured customer journey.
PRODUCT PHOTOGRAPHY
Created or managed the creation of: lifestyle & product photos, banners, promo stickers, landing / home / category pages for over 30 retail & service sector brands.
MARKETING & SOCIAL CONTENT
Grew followers by 750% organically on one social platform in 2 months. Created & actioned posts, hashtag research, paid ads, influencer campaigns and customer generated content.
INSTORE
CONTENT
Used and worked with over 30 marketing, social, stats, email and data collection apps, as well as over 20 eCommerce: platforms, enhancements and fulfillment software applications.
BRAND
GUIDELINES
Created brand guidelines (visual & tone of voice) to be followed by all stakeholders after understanding target audience and brand aspirations, look and feel.
BRAND STATIONARY
Analysing web, customer and revenue data to optimise conversion, marketing scheduling as well as creating and presenting reports to various internal and external stakeholders.
PRINT
ADVERTS
Created P.O.S and stationery following a design brief including business cards, flyers, posters, in house & event P.O.S and digital content for retail systems.
PACKAGING DESIGN
Created adverts to be featured in glossy magazines, publication, trade brochures & digital magazines while managing 3rd party advertising agency relationships.
PROCESS FLOWS & INFOGRAPHICS
Following brand guidelines to refresh and restyle retail units, displays and office environments to create a more on brand experience for the team and their customers / clients.
IMAGE BANK SETUP
Conceptualising and mocking-up desired look and feel of photographs, managing the shoot and logistics of setup along with styling of lifestyle and product focused shots.
Managment
Marketed to databases of 17k to 750k with growth of up to 10k a week and increased revenue per month by over 114% by revitalising brand image and look.
B2C & B2B ECOMMERCE
Analysing web, customer and revenue data to optimise conversion, marketing scheduling as well as creating and presenting reports to various internal and external stakeholders.
EMAIL MARKETING
Created P.O.S and stationery following a design brief including business cards, flyers, posters, in house & event P.O.S and digital content for retail systems.
MARKETING AGENCY
Created adverts to be featured in glossy magazines, publication, trade brochures & digital magazines while managing 3rd party advertising agency relationships.
DESIGN & DEV AGENCIES
Following brand guidelines to refresh and restyle retail units, displays and office environments to create a more on brand experience for the team and their customers / clients.
PROJECTS & INTEGRATIONS
Conceptualising and mocking-up desired look and feel of photographs, managing the shoot and logistics of setup along with styling of lifestyle and product focused shots.
Contract Cover
Marketed to databases of 17k to 750k with growth of up to 10k a week and increased revenue per month by over 114% by revitalising brand image and look.
MATERNITY COVER
Analysing web, customer and revenue data to optimise conversion, marketing scheduling as well as creating and presenting reports to various internal and external stakeholders.
SICKNESS
COVER
Created P.O.S and stationery following a design brief including business cards, flyers, posters, in house & event P.O.S and digital content for retail systems.
DIGITAL RECRUITMENT
Created adverts to be featured in glossy magazines, publication, trade brochures & digital magazines while managing 3rd party advertising agency relationships.
TEMPORARY
ROLE
Following brand guidelines to refresh and restyle retail units, displays and office environments to create a more on brand experience for the team and their customers / clients.
UK
LIASON
Conceptualising and mocking-up desired look and feel of photographs, managing the shoot and logistics of setup along with styling of lifestyle and product focused shots.